Our class teacher set us the task of going on a 'Harry Potter Scavenger Hunt'. Our assignment is to search for marketing strategies that the HP corporation has used to promote the new film installment. Here's what I found;
Harry Potter 7 game, compatible with the Nintendo DS. Another means of promoting the new film as it is evident that a mass amount of children have a nintendo, and are therefore likely to see this game and then want to see the film.
Harry Potter 7 advertisement, targeting HP fans and probably more so men because they have consciously included an attractive woman in this photo with the intention of making a man druel at the premier of this film. '100 days to go' this count down innately makes us want to go and see the film because it gives us that buzz of waiting for something desirable then being able to have a grasp of it, along with the excitement of counting down (like advent calenders) :).
Harry Potter 7 game for the XBOX 360 console, targeting the fan community of both HP and fans of fear and competition by personally involving them, interactively, in the wonderful world of HP.
Harry Potter 7 movie poster found in cinemas, targeting movie/ HP lovers. Clearly this particular example is a contribute to the main star. Majority of people would only have to see Daniel Radcliffe's face to know it's about HP because they have made an association between the actor and the film. The dark colours used in the poster signify the genre of the film, (the name of the film does this also) and the glows of light in the background represent the magic.
Harry Potter 7 book, targeting people of all ages who are HP and reading fans. It creates enigma, in the sense that we immediately we want to pick up the book as the locket is pleasing to the eye in terms of we seek to open it (perhaps representing the goals of the book).
My last example a print screen by very own trusty laptop, showing some facebook pages supporting, promoting and distributing the new film 'Harry Potter and the Deathly Hallows', targeting people who are familiar with socialising websites such as facebook, twitter ect.
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